RB
ROIBASE.

— Roibase · 2026 · Istanbul

Data. Traffic. Conversion. One flow.

Scroll to see our 15 services, how they feed each other, and what our founder-led team does at every step.

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15 services · 3 pillars · 1 flow

Flow · 15 · 3 · 1

Three acts. Fifteen scenes. One flow.

01 / 03 · INTELLIGENCE

Everything starts with data

Marketing isn't a guess. A solid data layer first, then readable analysis, then micro-segments. The foundation of the entire flow is laid here.

02 / 03 · ACQUISITION

Then we reach the right audience

Data is ready. Time to turn it into demand in a channel-agnostic way — organic, paid, premium, AI-search. All of it through six surgical channels.

03 / 03 · EXPERIENCE

Then we perfect the conversion

The visitor has arrived. Now — with design plus engineering — we answer which touch makes them stay, how long they stay, and whether they return.

01 / 03 · INTELLIGENCE

Everything starts with data

Marketing isn't a guess. A solid data layer first, then readable analysis, then micro-segments. The foundation of the entire flow is laid here.

Beat 01 · INTELLIGENCE

We build the dataLayer from scratch

Consent Mode v2-compliant, published via server-side GTM, feeding GA4 / Ads / Meta / TikTok with one clean signal. Ready for the cookie-less era.

  • — 01dataLayer spec + event matrix delivered within 14 days of brief
  • — 02Server-side GTM + Edge Consent Mode (GDPR + KVKK)
  • — 03Manage third-party pixels from one source (no SDK bloat)
  • — 04Event-level log for attribution (BigQuery / Snowflake)
  • — 05Consent management · cookie banner · locale-aware copy
First-party details
01 / 03

Köprü · INTELLIGENCE → ACQUISITION

VeriTalep

Artık birinin kim olduğunu, ne istediğini ve ne zaman dönüştüğünü biliyoruz. Bu veriyi şimdi kanallara taşıyacağız.

02 / 03 · ACQUISITION

Then we reach the right audience

Data is ready. Time to turn it into demand in a channel-agnostic way — organic, paid, premium, AI-search. All of it through six surgical channels.

Beat 04 · ACQUISITION

Growth umbrella — channel-agnostic planning

Performance, influencer, CRM, PR and earned — orchestrated under a single ROI target.

  • — 01Channel-agnostic media mix + budget allocation
  • — 02Annual plan · quarterly OKRs · weekly review
  • — 03Influencer & partnership management
  • — 04CRM · life-cycle email · push automation
  • — 05Story architecture for earned + PR
Digital marketing details
01 / 06

Köprü · ACQUISITION → EXPERIENCE

TrafikDeneyim

Doğru kitle sayfalara geldi. Bundan sonrası, onları kalıcı bir müşteri haline getirmek için kurguladığımız her piksel ve her milisaniye.

03 / 03 · EXPERIENCE

Then we perfect the conversion

The visitor has arrived. Now — with design plus engineering — we answer which touch makes them stay, how long they stay, and whether they return.

Beat 10 · EXPERIENCE

Experiment-driven conversion optimisation

Building an A/B testing culture: hypotheses written as code, impact measured with statistical confidence, winners rolled out.

  • — 018–12 hypotheses per month on the roadmap
  • — 02Server-side + client-side experimentation stack
  • — 03Bayesian + frequentist decision rules
  • — 04UX research + heatmap + session replay synthesis
  • — 05Decision log — the learning from every test
CRO details
01 / 06

— And the loop begins anew

Data → segment → channel → measurement → optimise

Every service feeds the next. First-party feeds retention; retention feeds CRO; CRO feeds UI; UI feeds branding; all of them feed marketing back again. 15 services · 1 platform · long-term ROI.

Questions we often hear

We're a founder-led team, but each service is attached to a specialist lead. Strategy sits at the founders' table, execution lies with partner specialists.

— Next step

How does this flow adapt to your brand?

Share your brief and within 48 hours we'll reply with which services, in which order, we'd start with.

Share your briefSee our services